She calls herself an underdog, but all we can say is we at Versatility Beauty&Fashion admire hidden figures for they are often the ones who plants seeds of changes but only gets the attention when the seed has grown and unfolded to a flower. Meet the authentic and strong-minded Amanda Printz an Indian-Swedish beauty who currently studies to copywriter at Yrgo Högre Yrkeshögskola in Gothenburg, Sweden sharing her journey of evolving as a woman and her purpose of being influential in the areas she believes she can be the change she wants to see.
Tell us who Amanda Printz is?
On paper I’m Amanda Karlsson Printz. A 23 year old Swedish woman with indian roots. Desires to be anything creative as long as it means changing something. I want to say that I’m just one person defined, but I’m not. Who is really. For me, it changes all the time. Some days I’m the most fully structured mind in the group that believes that I can save the world and on other days I’m in my bathroom floor crying of anxiety of how I’m suppose to get past negative thoughts. It’s a loop, but it’s me. But I’ve learned that that’s okay too. We don’t need filters in life, we have enough of them in our black mirrors.
Tell us about your profession?
Right now I’m attending Yrgo Högre Yrkeshögskola in Gothenburg where I study to be a copywriter. I’m not going to lie, it’s brutal – but also really fun and evolving in every way imaginable. I’ve maxed out my stresslevel and at the same time grown so much with my craftsmanship in writing and with the level on understanding communication. (Yup, a pure nerd.) Besides school I write on a freelance basis. Because I’m a newbie and a underdog in the business at the moment, It’s not easy getting jobs but when I do, it’s mostly about something political and about society in general and I love it. It feeds me writing about that kind of subjects. Partly because there is a lot of issues we need we need to talk and adress more openly, but also because my generation has a rumour of being lazy and unaware, and that’s not true. We’re sharp af and I love proving people wrong.
Through the campaign “Be the change you want to see” Versatility Beauty&Fashion wants to represent women who have found their purpose of being influential on the areas they want to make a change. Please share what you believe is your purpose and how you can make an impact of the area you would like to change?
That’s the thing, I’m a nobody right now, an underdog. Don’t get me wrong, that’s a good thing. I’m a student, underdogs are good, phenomenal to be honest because it’s usually we that screams the loudest without being heard. With that been said, I know I have a purpose. I have several. Here’s one of them.
When I walked in with my class at the start of my first semester at Yrgo I saw the same thing I’ve been seeing during the course of my entire life. All is white. And this is the way it’s always been. In classrooms, soccer teams, birthday parties.. and the the list can go on up to this day. Where were the colors? Where were my sisters and brothers? And so it begins. During this past year I’ve gotten several answers to questioning the Swedish communication business of it’s whiteness standard, both when questioning agencies and commercial campaigns. And the answers? “The industry is white and male, it’s a fact and it’s a shame” when talking about our lecturers at school all being white men,“Oh dear, this is a project about disabled people, not diversity” when criticising a commercial for only putting white people on-screen or “This was an initiative about men and women” when pointing out the lack of representation among black and brown people in a initiative that was suppose to be about equality, but were only portrayed by white people.
So whats wrong with that? Well, kind of everything. Does it mean that the industry is white and male, get used to it? This was a project about disables people and they can’t come in different colors? This was your initiative about men and women, you did a charity thing and now I should applaud you for not including all women? Well, I think not. And I think it’s time to admit that your white privilege is showing (,and remember that these answers came from the people on the piedestals of power, not classmates).
I’m not going to bum this out by pointing out the problem, I’m hoping most of the people already knows it exists and agrees with me that we have to change it. Representation matters and that is where it all begins. We need to show all colors, shapes and sizes all the time, not just when talking about the word diversity. Not because it’s suddenly trendy to care or just because it’s for a good cause. We’re no charity case. And also regarding corporate boards, competition panels, employees and students – it needs to change and I’m ready to dedicate my life to make it happen.
Versatility Beauty&Fashion is for healthy and balanced lifestyle and through the Healthy Movement campaign our aspiration is to inspire our readers that there are versatile ways to achieve a balanced healthy life.
How do you find balance in your daily life and what do you do to maintain:
I enjoy long distance run, boxing and spin class – the two last ones preferably with my friends. It keeps my mind in control and I get a lot of my frustrations out when working out, meaning it’s necessary for me to not become a monster with mood swings. As far as talking about food I’ve got nothing more to say than oat milk is life.
On an ideal day: sunlight in the spring, having things to look forward to and being surrounded by people who keep challenge me to be the best version of myself.
Saying no. My fomo has happily turned out to be a joy of missing out sometimes.I’m growing up :’) Realising that it’s okay to not be at all places at all times.
Is there anything else you would like to add?
Someone recently taught me to stop knocking on closed doors and instead embrace the willingness among those who believe in the same things as you do. So, with that said – anyone reading this with an idea or an initiative on how to work better, smarter and wider with including and representing different kinds of people, in any context – holla at me! I love that the fight is on, it needs to be – but we need to put more voices to stans alongside each other. We have to, or else we will loose everything. We can’t have inclusion without including each other. Let us do this together and be the change we want to see!
Did you relate to Amandas story? Kindly share your thoughts on the comment field below. Also feel free to be a part of “Be the Change You Want to See” campaign by sharing your story and how you can make an impact of the change you want to see.
Interview: by Versatility Beauty&Fashion
Images: by Amanda Printz