When we at Versatility Beauty&Fashion first saw her on TV4 (a Swedish television channel) sharing her story of being harassed by a co-worker and how she made up her mind to use that horrible experience as a fuel to make something positive out of it; to empower and attract the younger female generation into the industry she believes she can make a change. Her story and her mindset motivated us to contact her for interview. It is therefore a privilege having the entrepreneurial, ambitious Iranian-Swedish beauty Sandra Mobaraki (also known as ByggSandra) joining the “Be The Change You Want To See” campaign.

In this interview, Sandra shares her journey and her purpose of being influential having the ambition to be a role model for the younger female generation. She also shares her ambition to change the gender inequality and lack of diversity within the construction sector.

Tell us who you are?
I am Sandra Mobaraki and I am 25 years of age and have been working within the construction industry for 6 years. It is the most exciting thing that has happened to me because challenges I have experienced within this industry has developed me as an individual. I have come to realization to use my experiences to inspire and motivate the younger female generation. I am a person who believes that everything is possible and I have such a strong mindset to improve things I know that needs to be changed within the construction industry. Having said that, I am ambitious and have lots of energy.

Tell us about your profession?
The purpose with Byggsandra is to create a more positive illustration about the construction industry. This is because the media are very quick on reporting construction building or renovation gone wrong. Byggsandra is a platform where I want to create a voice and profile that highlights the positive and to also give tips and tools for the private person. The primary with Byggsandra is to inspire younger female generation about construction industry. This I do by representing female role models once a week..

Through the campaign “Be the change you want to see” Versatility Beauty&Fashion wants to represent women who have found their purpose of being influential on the areas they want to make a change. Please share what you believe is your purpose and how you can make an impact of the area you would like to change?
I was at an exhibition last year, one of the largest in the Nordic exhibition. When I came to the exhibition there were about 75% middle-aged white men, very few young women and participants with different origins. When you see everything so clearly and figuratively I could not help to realize the lack of diversity and gender inequality within the sector. Even if there are women within the sector they are seldom the ones that represent the Nordic construction industry. This made me understand that a broader platform is needed, meaning a platform communicating within the sector and publicly. A platform everyone can relate to. This I believe will make it more fascinating to get to know about construction and to also attract the younger female generation. The construction industry will be the new Tech!

It is easy to sit beside and say I want to see more women in the construction sector and do nothing about it. But since I have a knowing that if you want to see a change you have to act on it. Byggsandra is the beginning, but I need to go out having sermons and meeting the younger female generation in order to actually reach out to them. I don’t think it is possible to only sit with my platform and believe that it could bring a change. I must also be involved and act accordingly while I see the change I want to see unfolding. I strongly believe in that.

I will work with Byggsandra full-time and I hope it will make the construction industry cool enough to make female wanting to work within this sector, to see it as an alternative. Construction building shouldn’t be perceived as unexciting or outdated, but that it is awesome and up-to-the-minute.

I want to show that there are other role models. I do not want for instance women of the reality show Paradise Hotel should be the platform you associate with or who you want to become. Instead, there should be other female role models representing the ability of creating career especially within male dominate industries such as construction. We need more role models! You have to take responsibility! We cannot expect anyone else to do the job. You and everyone can take responsibility, help and guide the younger generation but also take responsibility for the industry to develop accordingly. We have to create more platforms where you see a model that makes you find your own inner voice. We all have to take responsibility in some way and I have come to conclusion to take mine in this area.


Versatility Beauty&Fashion is for healthy and balanced lifestyle and through the Healthy Movement campaign our aspiration is to inspire our readers that there are versatile ways to achieve a balanced healthy life. How do you find balance in your daily life and what do you do to maintain:

Healthy Body?
The purpose of my training is to be able to get a strong body. I want a strong body when I’m 70 years old still standing on a stage and lecturing. That I have a solid and stable body in the long run which makes it possible to live long and live well. It should not be compromised, but it should be on equal terms. That is what I want to get out of my training that I should have healthy and strong body. Exercise means that I get more energy, which means that I can do more with my work. My brain develops more so everything goes hand in hand.

Healthy Mind?
I love reading books and watching motivational talks such as Ted Talks. I love to feed my brain with success stories. It is because if I think positively and surround myself with positive stories I will think that everything is possible. I really try to speak positively to myself rather than pushing myself down. Be your brain’s best friend!

Healthy Soul
I love listening to music, dancing and singing. I strongly believe in it and also talk to myself and being kind to myself. If I’m going to do something scary, I encourage myself that I can do it. Even if you think it is scary and don’t believe your encouraging words right at that moment your brain will still believe in it and then you will believe it. If you push yourself down nothing will be good. I mean the longest relationship you will have is with yourself.

Is there anything else you would like to add?
If you believe in something just do it! Don’t think about what can go wrong. If you really believe in something that you are passionate about that you cannot really let go off, just do it! Let nobody stop or slow you down!

Did you relate to Sandra’s story? Kindly share your thoughts on the comment field below. Also feel free to be a part of “Be the Change You Want to See” campaign by sharing your story and how you can make an impact of the change you want to see.

Interview: by Versatility Beauty&Fashion
Images: photographed by Johanna Javén

Related Posts

Beyoncé Homecoming on Netflix
Be the change you want to see with Amanda Printz

Leave a Reply

Your email address will not be published. Required fields are marked *