It is such a great honor to have the opportunity to interview a fashion designer who knows the means of diversity; knowing that versatility of beauty and fashion should be evident within the fashion and beauty industry. Meet Emmi Avergren who has joined the “Be The Change You Want To See” campaign movement where she shares her journey and her purpose of being influential within the fashion industry by empowering women regardless of age and ethnicity to fully embrace their true beauty expressing it through fashion and art.
Tell us who Emmi Avergren is?
I am a fashion – and textile designer with a passion for wearable art. I live in Stockholm, Sweden. I’ve studied fashion, textiles and art for five years and am currently studying at Konstfack to get my bachelor in textiles. I am very passionate about women’s human rights and equality. I love color. Color for me is as important as the air we breath. It’s like visual vitamins for the brain.
Tell us about your profession?
I design and make my own textiles which I then make fashion and wearable art out of. They’re all unique and one of a kind. I paint, hand dye, knit, weave and screen print. I find a lot of my inspiration in my spirituality and intuition. Everything I design has a story. It’s like a puzzle with layers of symbolism. I use vibrant colors as a way of making people happier and more present. Research shows that the colors you surround yourself with affects your mood. I want to bring in more color and happiness into everyday life.
Through the campaign “Be the change you want to see” Versatility Beauty&Fashion wants to represent women who have found their purpose of being influential on the areas they want to make a change. Please share what you believe is your purpose and how you can make an impact of the area you would like to change?
The fashion business still needs a lot of work regarding what kind of body images dominate the media. I want to break the norm regarding what size, age, gender and ethnicity a model should have. I want fashion to include not exclude. I want fashion to be about more than how you look. Fashion is about expressing your self, it’s a language. It should never be about what kind of body you have or how old you are.
I celebrate the person I work with, not the body they’re in. I also believe there’s a major shift to come in how we consume fashion. The environment can’t handle the amounts of textiles we’re buying and throwing away each year. I believe that slow fashion is the future. That we are going to consume less but choose quality over quantity. I think that craft and small businesses are the future.
Versatility Beauty&Fashion is for healthy and balanced lifestyle and through the Healthy Movement campaign our aspiration is to inspire our readers that there are versatile ways to achieve a balanced healthy life. How do you find balance in your daily life and what do you do to maintain:
I don’t eat meat and dairy products. It’s an ethical decision but as a bonus you’re less likely to get heart problems, diabetes and high blood pressure if you eat green. It’s easier to maintain a healthy mindset if your body is feeling good.
I try to challenge my way of thinking by reading, exploring my spirituality and by learning new skills. The brain needs new experiences and knowledge to stay in shape.
Meditation. Piece and quiet. Be with the people I love, doing things that I love. I think love and gratitude are keys to a happy life. The law of the attraction is a powerful tool that I recommend others to look into if you haven’t heard of it before.
Is there anything else you would like to add?
My instagram account: @emmiavergren
Did you relate to Emmi’s story? Kindly share your thoughts on the comment field below. Also feel free to be a part of “Be the Change You Want to See” campaign by sharing your story and how you can make an impact of the change you want to see.