In order to create change patience is required for you to see the change you want to see manifest. However, even if diversity and equality in different spectrums and constellations should be evident in 2019 there is still more work to be done. With that said, it is an honor having entrepreneurial, changemaker and leader-boss lady Sahar Kupersmidt joining the “Be The Change You Want To See” campaign. Having a strong mindset to create equal rights for everyone Sahar shares her journey and her purpose of being influential within the nordic media house Nordic Entertainment Group along with initiating change in the Swedish employment market where her mission is to make diversity and equality obvious if not crystal clear.


Tell us who you are?
My name is Sahar Kupersmidt and I am 42 years of age. I am born and raised in Iran and moved to Sweden when I was 9. I have three bonus children together with my husband.

Tell us about your profession?
I work at Nordic Entertainment Group and I am SVP & Head of People and Culture. I am also driving Equality and Diversity group within the company.

Through the campaign “Be the change you want to see” Versatility Beauty&Fashion wants to represent women who have found their purpose of being influential on the areas they want to make a change. Please share what you believe is your purpose and how you can make an impact of the area you would like to change?

One of my most important values is everyone’s rights. It is my passion and I have many reasons, in fact I cover three minority boxes; I am jewish, I from Iran and I am a woman executive. Having said that, it is natural for me to drive the importance of equality. That is one part and the other part is that my parents have risked their lives fighting for democracy, equality and human rights. I believe it is my purpose in whatever I do and that is for me very important.

In the earlier stage of my life I wanted to be a politician. I have a strong will to create change and within my work I want to show that it should be evident that anyone can work at Nordic Entertainment Group. In addition to that, I also want to make a change within the Swedish employment market. I want to create an opportunity, a world and a workplace where diversity should be evidently and that it should not matter where you are from or what your name is. Furthermore, people with bias assumptions should not hinder or prevent peoples rights to get a job. My mission is to relegate those assumptions and instead increase knowledge making people understand, engage and strive for a better workplace.

Change won’t come because of politicians or managers can only provide it for us. Change will only come when you as an individual act, lead and making an impact striving for everyone’s equal rights, which should be evidently in 2019.

I have created a Facebook group called FYI Diversify because I know we are many who want to see change in the Swedish employment market and for those who are working can feel a sense of value within the company that promotes diversity. Having said that, if you prejudicially employ people with one type of perspective how can you see others needs when there is one type of persona that gets employed? This makes me want to continue my work and my purpose is to raise questions about equality and diversity; it should be the core and that it is brave and strong to stand out as a company that embraces equality and diversity. Not all company have the courage to do this and that is why it is a privilege to work in a company like Nordic Entertainment Group that are willing to make a change for the better.

Everyone should participate and drive this change and everyone needs to take their responsibility! In this day of age we all have a voice and most of us have a platform to make our voices heard in order for us to make a change for a better world. However, change takes time and you have to be patient in order for you to have the strength to strive for change you want to see. My parents risked their lives, I am privileged to be able to fight for equality and diversity without risking mine. Although I am giving my all to create a change I want to see, yet the truth of the matter I cannot do this alone. My purpose is to put it into agenda both at my work and externally to create opportunity for everyone.

Versatility Beauty&Fashion is for healthy and balanced lifestyle and through the Healthy Movement campaign our aspiration is to inspire our readers that there are versatile ways to achieve a balanced healthy life. How do you find balance in your daily life and what do you do to maintain:

Healthy Body?
I honestly have not been very active lately but I love working out. It’s just that I have not prioritised it, but when I do I enjoy hard core work outs for instance spinning is the perfect way to break some sweat. At work I launched an activity where different departments competed with each other of whom worked out to the most. During the competition I worked out one to two times a day three to which was extraordinary. Yoga is another work out form I enjoy.

Healthy Mind?
I love reading and enjoy books about science and different studies which gives me the opportunity to share and discuss with people. Not only does it create healthy mind, it also inspires me to drive change become more driven. I grow through changes, seeing and making changes and also doing things differently. I believe I am a change maker. I get butterflies and goosebumps whenever I see positive progress of changes. For me, I thrive when I see other people thrive. It is so inspiring!

Another thing that makes me grow is to develop other people. Leadership is my core and I love to see potential in people and to see them blossom. My philosophy is to hire great people with potential who can tell me what we should do to create greater value than anybody thought was possible. I am self-confident , structured and an engaging leader who enjoys helping people to find the best version of themselves. If I want to achieve anything change the world and I need great people who have the potential to help me to get there.

Healthy Soul?
I believe and know there is a God and I have a strong faith that there is something bigger than us. We live in a secular society and I grew up without knowing God, but when I found God it was like pieces within me came together as if my soul could finally feel safe and fulfilled. Coming from a family where science is the only belief it was hard for me to admit my faith but once I did my respectful and caring family showed me respect, love and support!

I believe we all must accept people for who they are no matter age, ethnicity, gender, religion, sexual orientation and disability to create a sustainable world!

Is there anything else you would like to add?
One aspect we haven’t touch upon about healthiness in this interview is healthy relationships. It took me many years to realise you have a certain amount of energy on what and how you use your energy and to whom you give your energy without letting your relationship becoming toxic.

I want to have relationships that shapes me to become a better person. I wish I knew this when I was younger. I rather choose not having friends and feel good about myself than having toxic friends around me. My core philosophy is to be honest, authentic and to be true to myself and that is why it is so hard to meet people who are not being themselves. I get so sad and disappointed, because I believe good things about people. Everyone has their motives and stories, but I have learned the hard way and today I am more selective of whom I surround myself with. I am certainly open to meet new people and networking, meeting people that actually give each other energy and inspire each other. And most essentially helping people in need gives me meaning and strengthens me as an individual.

Did you relate to Sahar’s story? Kindly share your thoughts on the comment field below. Also feel free to be a part of “Be the Change You Want to See” campaign by sharing your story and how you can make an impact of the change you want to see.

Interviewed by: Versatility Beauty6Fashion