Beyoncé has yet again shown us the power of being silent and then sharing her dreams and visions in creative forms which thereby manifests in a way the whole world stops.

beyonce adidas
We at Versatility Beauty&Fashion reminisce when we paid extra attention to the Adidas shoe that was zoomed-in on Beyoncé’s Formation music video, which made us ask the question: What if? Play and fast forward to 3:36.

Last week the What if was answered after seeing Ivy Park realised the news of the amazing cobranding of Ivy Park and Adidas on their instagram account.

“This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Now how hyped are we to see what Ivy Park and Adidas will have in store for us?

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