Fenty Beauty by the music artist Rihanna, is a cosmetics brand launched in September 2017. Now that themake up line has been in existence for six months Fenty Beauty is still evolving and challenges other elite make up brands to be more inclusive.
Fenty Beauty, being a popular beauty line for its broad inclusivity across skin tones and gender, especially its Pro Filt’R foundation product produced in 40 different shades. And let us not forget the Trohpy Wife, a highlighter who has made beauty gurus on feeling themselves.
Fenty Beauty was named one of Time magazine’s best inventions of 2017 and as we at Versatility Beauty&Fashion cannot agree more of Rihanna being a great innovator in the beauty industry we also admire Rihanna’s interactivity with her followers on the social media platform Instagram. As the time when it was few days before the popular Body Lava and Brown Sugar were about to be released, she invested her time on being personal taking “video selfies” while rubbing the body highlighters on her upper body, which was then posted on Fenty Beauty Instagram page, gaining more than 5 million views.
Fenty Beauty isn’t the beauty line who invented highlights for facial and body use, however it has defiantly set the bars in a higher level.
We at Versatility Beauty&Fashion have yet not tried the line, but in the mean time we would like to hear if you have had the honor of wearing Fenty Beauty? Which of the product(s) do you love the most? Please share on the comment field bellow.