Dove does it again! In collaboration with Dr. Ann Kearny-Cooke (a psychologist and body image expert) Dove invited women to participate in a research group for using a patch called RB-X – a beauty patch that helps women to enhance the way they perceive their own beauty.
Most of the participants confessed to Dr. Ann Kearny-Cook that they saw themselves unattractive. After the session she gave them assignment to wear the beauty patch attached to the arm and to make daily documentary for two weeks if they feel any changes when wearing the RBX beauty patch.
Click on play to see the result of how the women felt after using the RB_X beauty patch. And don’t hesitate to comment about what you think about Dove Beauty Campaign on the commentfield down bellow!
Text: Charity Odum