H&M does it again!
H&M have come to grips that beauty is diverse and are continuously striving to represent versatility of beauty in their campaigns.
The new face of H&M collection for curvy women is the beautiful, freckled, red headed, curly naturalista, Swedish-Gambian model Sabina Karlsson.
Sabina Karlsson was one of the top candidates at the Scandinavians Top Model cycle 3 (2007). But back then she wasn’t curvy -she had the “ideal body” of being a model, that however changed in 2011 and since then her modeling career flew rocket sky high.
“In the beginning I didn’t realize how many opportunities there are as a plus size model, because I thought the only way you could be a successful model is to be a skinny model.” Sabina Karlsson explaining in an interview with Ashley Graham about her weight gain. If you want to see the interview click here
Versatility Beauty&Fashion loves that Sabina Karlsson is the new face of H&M plus size collection. Although there has been critiques about Sabina being chosen for representing the plus size collection, since she has size 40 and not size 44-54.
“All of our plus-size models have between size 44 and 54…She fits size (EU) 44 and that is also the size of the clothes she is wearing in our pictures” – H&M press contact Håkan Andersson
Choosing Sabina Karlsson as being the face of H&M plus size collection did not only make people angry, but also the fact that H&M was lying to their customers .
What do you think of Sabina Karlsson being the face of H&M new collection for curvy women?
Do you agree or disagree that H&M should have chosen a “real” plus size model to represent the new collection?
Text: Charity Odum