SheaMoisture is the hair product line Versatility Beauty&Fashion adores, because they have every hair type, every hair texture and every hair porosity in mind. The campaign stresses the division in beauty stores – an ethnic segment and a beauty segment, which indicates that ethnic is not “classified” as beauty. The Break the walls campaign simply wants to break the norm of beauty and wants to highlight the existence of Versatility of Beauty.
I think that natural hair is a movement more than a trend[…]. Women are feeling better about themselves wearing their hair natural. They are retiring relaxers and weaves to be more natural and healthy with their hair.
Felicia Leatherwood‘s statement about the movement of Natural hair from the interview back in 2011.
With this statement Versatility Beauty&Fashion believes the natural hair movement with help of social media has alleviated natural hair product lines to take place in the hair product market. In addition to that, SheaMoisture is taking it to the next level to break the barriers, not only online but in real life in other terms offline.
Click on play to view SheaMoisture Break the walls campaign and share your thoughts on the comment field bellow.