The representation of versatility of beauty is increasing in  Swedish fashion and beauty commercial industry.

What caught Versatility Beauty&Fashion attention is the Swedish beauty and fashion wear-house Åhlens’s commercial representation of Lucia. The representation of Lucia in Sweden has primarily been a girl or a woman with long blonde hair and blue eyes. Although, Åhlens chose to break the ideal of Lucia choosing to represent todays Lucia in this way:



Even though you know that Versatility Beauty&Fashion is beyond happy over the fact that versatility of beauty in commercial is increasing in Sweden and around the world, we would love for you to share your thoughts of Åhlens choice of breaking the ideal of Lucia. Please share on the comment-field bellow. 

Text: Versatility Beauty&Fashion

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